Course Overview:

Course Number: 20439

For a course description, visit:

http://www.cob.sjsu.edu/silver_s/index.htm

And click: Bus 134A Consumer Behavior Syllabus (On Line)

There will be an orientation meeting on January 26 & 31 in BBC032 at 4:30PM

Students should plan to attend one of those dates

*Additions to the class will be made at the first orientation meeting

Course Description:

This course studies the behavioral processes involved in market exchange between buyers and sellers. Concepts and empirical results from psychology, sociology and cultural anthropology supplement economic analysis in studying the behavior of consumers in market transactions. Management objectives and strategies on our understanding of consumer behavior are considered.

Comparison of Online and Classroom Sections:

The course text and article are the same in the online section as in the classroom section. There are fewer group cases in the online section because it is more difficult to coordinate between group members in an online environment.

Since there are only class meetings for orientation and examinations, the on-line class relies on regular completion of individual assignments. Assessments indicate that there are greater gains in student capabilities to apply course content and in communication skills from the online course.